Perpich Center for Arts Education
Precious Commodity is a public service announcement that expresses the importance of water. It takes place in a dystopian future, where water is a precious commodity. The piece depicts the exchange of a package between two men. The content of the package is removed from its wrappings, revealing a jar of water. Precious Commodity utilizes low-key lighting and desaturated hues to establish a dark tone. The piece also employs a film-noir aesthetic to create a mysterious and dramatic atmosphere. Precious Commodity encourages the viewer to consider the significance of water and serves as a reminder to not take it for granted. Included at the end of the piece is the web address for the World Water Council to provide a way for viewers to find further information on water conservation.