Catalyst 2025: Navigating the modern media landscape

Catalyst — hosted by Rogue Water Lab — is an immersive, hands-on experience where attendees don’t just listen; they engage, experiment, and step into real-world challenges in water communication. This year’s experience will be held September 22-24 in Milwaukee.

Traditional training often falls short in preparing water professionals for the complex human dynamics of public engagement. Catalyst isn’t about theory — it’s about action. It equips leaders with the real-world skills to foster trust, handle misinformation, and strengthen relationships between water organizations and their communities.

This year’s content theme is navigating the modern media landscape. We’ll dive into media relations, social media engagement, mis- and disinformation, and how to rise above all the noise. If you or your organization are interested in sponsoring, several packages are available.

Learn more about the Catalyst experience by watching this 2024 Highlight Reel.

Applications are accepted through May 31.